Ways for Small Businesses to Get Noticed at the Tradeshow

Professional tradeshows are great opportunities for small businesses. Tradeshows allow small businesses to promote product/brand awareness, boost sales, increase their customer base, and promote their company. 

Yet, small businesses are always competing with large companies that have the resources to purchase huge displays and exhibits. Bigger, however, is not always better. There are still ways for a small business to attract passersby at the tradeshow.

Like exhibitors, those attending tradeshow have also invested time and money to attend. Like exhibitors, they also want to develop business relationships. So, they want exhibitors to charm them. That’s great. They, however, decide whether to approach a booth in less than one second. That’s not so great.

The less-than-one-second time limit applies equally to both big and small businesses. The playing field is equal in that regard.Small businesses can take advantage of it.

If you own and/or manage a small business, here are some tips to get for getting passersby to notice your professional tradeshow booth: 

o Smile and greet people. It may sound obvious, but friendly greetings are underrated and many forget to offer them. Warm, personable approaches also welcome people in and open up conversations.

o If possible, let attendees handle/interact with/demo your products, or use or display videos showcasing others using your product. Anything you can do to allow attendees to somehow experience your product is good.

o Stand out. Wear brightly colored tee shirts that advertise your company or product or dress in a manner that brings attention to your product (i.e. if you’re selling sports related merchandise, wear sports jerseys).

o Feature a fun activity. Hold a raffle and give away a prize or conduct an educational event about your industry.

o Give away free merchandise, especially items with your company name and/or logo, or food.

Next Level Displays

Next Level Displays is the leading tradeshow expert. It’s your one-stop, online professional, providing your every tradeshow need, at every price point. It designs and builds displays and exhibits, all around your precise requirements.

Next Level Displays is ideal for small businesses, which might prefer a Trade Show Rental Booth. A Rental Trade Show Booth is prebuilt, ready to use, and costs less. Its full, turnkey rental packages still include graphics, round trip shipping, installation and dismantle.

As well, Next Level Displays offers an extensive selection of promotional merchandise. It’s an Advertising Specialty Institute (ASI) distributor, which means that is has direct access to hundreds of top name brands and exclusive manufactures for items such as pens, hats, cups, key chains, and bags. Such items are perfect for fun activities and give away merchandise.

Small businesses, nonetheless, may still want to consider investing in Custom Trade Show Exhibits. They include:

• Pop-Up Displays. Most Pop-Up Displays are portable and come with convenient tables and skirts and stabilizer feet. Halogen lights further brighten up your products and services. Pop-Up Displays come in the following varieties: 

o Economy Pop-Ups

o Graphic Pop-Ups (with graphic panels)

o Premium Curved Pop-Up

o Premium Straight Pop-Up

• Tension Fabric Displays. First, Next Level Displays creates a stunning fabric based upon your instructions, using the latest equipment. Then, it stretches the fabric over a frame and thus creates a gorgeous, bright and beautiful display. Tension Fabric Displays come in the following varieties:

o Entasi Displays

o Allure Kiosks

o Hanging Signs for Trade Shows

• Banner Stands, which come in the following arrays:

o Retractable Banner Stands

o Multi-Pack Banners

o 3-D Banners

o Outdoor Banners

• Truss Displays. These displays are designed as by your requirements, are easy to assemble, and come in five colors. They are available in 10’ by 10’, 10’ by 20’, and 20’ by 20’ displays.

• Bargain Displays: these practical displays can be shipped overnight. They include:

o Accessories (promotional items such as cell phone holders, lanyards, magnifiers, rulers, letter openers, etc.)

o Bags

o Banner Displays

o Banners and Flogs

o Fabric Displays

o Retractors

o Signage

o Table Covers

o Tabletop Displays

Next Level Displays can manage both large and small projects in a timely manner and those with tight deadlines. Its trained, experienced, and professional consultants seek to completely satisfy your tradeshow needs.

Contact one of its consultants today.