Selecting the Best Trade Shows to Attend

Trade shows are a useful tool to grow your business and attract potential customers. They can also help you network and gain insight into your industry. Some say you can learn more at a trade show than anywhere else. So, naturally, you want to select the best trade show for your business.

Every year there are various trade shows. Each one takes up time to for which to prepare, as will as money and manpower. But, which to you choose? You just can’t go because. Going to a few that cost more, but give you a large return on your investment are better than going to a lot that cost less, but give you no return.

Here are some factors to consider:

• Audience: will a large or small amount of people be attending? Is it a targeted audience? Will it be made up of managers and/or decision makers? Knowing exactly who will be attending is extremely important and you should know this information before you invest in participating at any trade show.

• Industry: find out the industry to which the trade show is regarding. This may sound strange, but titles may be misleading and/or vague. Once you determine the exact industry, you can then know if your services and/or product match and then focus on the audience.

• Return on Investment (ROI): list the accrued costs, including those related to travel and the trade show. Then consider what you expect to get back from the trade show. Will the trade show cost more than what you will get back? If you get a “yes,” it doesn’t mean you shouldn’t necessarily attend. It simply indicates that you need to work on obtaining more leads.

• Event Reputation: what are other people’s opinions about past events? Positive? Negative? Include co-workers, customers, and even competition. (You can figure this out through a simple Internet research).

Sponsors should be able to provide answers to these questions (except for ROI and Event Reputation).

Trade Show Exhibits

Once you’ve decided on attending a trade show, you have to prepare. All successful trade show exhibitors share something in common – bold, colorful, professional trade show exhibits. No matter who makes up the audience, be they executives, staff members, retirees, or non-professionals, they are all attracted to unique, colorful, stylish Trade Show Exhibits.

Next Level Displays

Next Level Displays is the leading tradeshow expert. It’s your one-stop, online professional, providing your every trade show need, at every price point. It designs and builds displays for purchase and/or rental, all around your precise requirements. It provides all your Trade Show Exhibits, including:

• Pop-Up Displays. The halogen lights of these displays just lights up your products and services. Most of the Pop-Up Displays are portable and come with convenient tables and skirts and stabilizer feet. Pop-Up Displays come in the following varieties:

o Economy Pop-Ups

o Graphic Pop-Ups (with graphic panels)

o Premium Curved Pop-Up

o Premium Straight Pop-Up

• Tension Fabric Displays. First Next Level Displays uses the latest equipment to create a gorgeous fabric based upon your instructions. Then, it stretches the fabric over a frame. Tension fabric displays come in the following varieties:

o Entasi Displays

o Allure Kiosks

o Hanging Signs for Trade Shows

• Banner Stands, which come in the following varieties:

o Retractable Banner Stands

o Multi-Pack Banners

o 3-D Banners

o Outdoor Banners

• Truss Displays. These displays might look heavy and complicated, but easily twist together. They are designed according to your requirements and are available in five colors. They are available in 10’ by 10’, 10’ by 20’, and 20’ by 20’ displays.

• Bargain Displays: these displays are really cost-effective and can be shipped overnight. They include:

o Accessories (promotional items such as cell phone holders, lanyards, magnifiers, rulers, letter openers, etc.)

o Bags

o Banner Displays

o Banners and Flogs

o Fabric Displays

o Retractors

o Signage

o Table Covers

o Tabletop Displays

• Custom Displays

*see Next Levels Displays’ website for more information and photos.

Tradeshow Displays are only one of the trade show items Next Level Displays offers. It provides all your trade show needs, and then some.

Next Level Displays is centrally located in Irvine, California. Its inventories, however, are located in Las Vegas, New Orleans, Orlando, Chicago and Riverside, CA., so it offers a full range of services from coast to coast. Call one of its consultants today.